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When Jade Wildbore struggled with writing and organisation at school, she never imagined she’d one day be writing copy, managing clients and running a business. Today, as Director of Mattix marketing agency, that’s exactly what she does.

We caught up with Jade to talk about her experiences of dyslexia, the challenges she’s faced and the tools that help her through a busy working day.

Proving she can be a success

Jade Wildbore is the first to admit that her writing doesn’t always land the way she intends. Sometimes her emails don’t always make sense, or copy doesn’t share what was intended. That was exactly what led to her diagnosis and further support at East Riding College.
Whilst she had some difficult experiences in early education which knocked her confidence, they also gave her a determination to prove that she could succeed.
Jade began finding her own way forward. To land her first job, she taught herself animation, showing the initiative and willingness to learn that would continue to shape her career.

”“I think they hired me because they could see I was passionate, willing to learn, and I could communicate with people.”

Jade took her college studies in Creative Media and Production all the way from Level 1 to a postgraduate qualification, so she can now teach the subject herself.
The combination of people skills, curiosity and sheer determination carried her through agency roles, into Mattix, and eventually into running the whole business.
“I never thought I could run a business. But if you’ve got the right people around you, you can.”
Despite everything she’s achieved, she still feels “imposter syndrome” and a constant drive to do more and prove her potential.

The toolkit that helps make it all possible

Jade uses a range of tools to support her at work, from increasing her productivity, supporting her copywriting and managing her workload and time.
AI supported copywriting: Jade uses the AI assistant Claude to help with spelling, to organise her thoughts and to draft copy, even taking in her tone of voice. It all helps to speed up her workflow and the rate in which she can create marketing content.
Using AI meeting notes: Dyslexia can affect working memory and processing speed, so holding a conversation and remembering the details an hour later can be tough. Using tech to take notes helps Jade to keep everything documented and processed ready to action.
A task list that doesn’t forget. Jade’s team uses a CRM-based task list to manage her schedule, so nothing slips.
The old-fashioned notebook. Alongside all the tech, Jade writes everything down on paper for reassurance she’s getting through the workload and achieving her goals.

Using AI, but keeping it human

Jade is very clear that AI supports her work but it doesn’t replace her own thoughts or skills. The creativity still comes from her ideas and the people she works with. AI helps her proofread, check and reformat her thoughts, giving her confidence in the content she produces. It also helps her to manage her schedule and frees up time to focus on what she does best: generating ideas and making connections.
Jade still finds dyslexia a little embarrassing at times. It can make her feel vulnerable when she makes a mistake in an email or when talking about it publicly. But seeing more people describe dyslexia as a superpower has helped her focus on the positives. She hopes that by being more open about her own experiences, she’ll encourage other professionals to feel more comfortable talking about their dyslexia too.

If Jade’s story sounds familiar

Many adults go through their working lives with unexplained struggles: re-reading emails over and over, losing track of conversations, feeling overwhelmed by organisation, or doubting their own ability despite a track record that says otherwise. These can be signs of dyslexia, and an assessment can bring clarity, understanding and access to the right support.
At Dyslexia Sparks, we offer assessments and guidance for adults as well as children. If you think you might be dyslexic, or you’d just like to talk to someone, we’d love to hear from you.