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Privacy Policy for Dyslexia Sparks

1. Who we are

Dyslexia Sparks (ā€œweā€, ā€œusā€, ā€œourā€) is committed to protecting and respecting your privacy.
This Privacy Policy explains how we collect, use, and protect your personal data when you visit our website or contact us.

We comply with theĀ UK GDPR,Ā Data Protection Act 2018, and other applicable laws.

2. Data We Collect

We may collect and process the following information:

2.1 Personal Data You Provide

  • Name

  • Email address

  • Phone number

  • Any information submitted through website forms

  • Information relating to assessments, programmes or support enquiries

2.2 Automatically Collected Data

When you visit our website, certain information is collected automatically:

  • IP address

  • Browser type & version

  • Device information

  • Pages visited and time spent on the website

  • Referral sources

This is collected using:

  • Google Analytics

  • Meta PixelĀ (Facebook)

3. How We Use Your Data

We may use your data to:

  • Respond to enquiries

  • Provide services you have requested

  • Process bookings or assessment enquiries

  • Improve our website and user experience

  • Understand visitor behaviour (analytics)

  • Send updates or marketing communications (only when consented)

  • Comply with legal obligations

Suggested text: If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

4. Cookies

4.1 Google Analytics

We useĀ Google AnalyticsĀ to understand how visitors interact with our website.
Google may collect:

  • IP address (anonymised where possible)

  • Device type

  • Behavioural data

Google’s Privacy Policy:Ā https://policies.google.com/privacy

4.2 Meta Pixel

We use theĀ Meta PixelĀ to:

  • Measure the effectiveness of our website

  • Understand visitor interactions

  • Support future advertising campaigns (if activated)

Meta may collect:

  • Device & browser data

  • Pages visited

  • Interaction with website content

You can manage Meta ad preferences here:Ā https://www.facebook.com/ads/preferences

4.3 Cookie Control

Upon visiting our site, you may be prompted to accept or decline cookies.
You can change your cookie preferences at any time in your browser settings.

5. Lawful Basis for Processing

We process data under the following lawful bases:

  • ConsentĀ ā€“ when you opt-in to marketing or cookies

  • ContractĀ ā€“ when you enquire or engage our services

  • Legitimate interestsĀ ā€“ analytics, service improvement, website performance

  • Legal obligationĀ ā€“ where required by law

6. Sharing Your Data

We doĀ notĀ sell your data.

We may share your data with:

  • Service providers (hosting, analytics, email service providers)

  • Regulatory bodies when required

  • IT and website support partners

All partners comply with UK GDPR.

7. Data Retention

We retain personal data only as long as necessary for:

  • Delivering services

  • Legal and accounting purposes

  • Communication and record keeping

Typically:Ā 3ā€“7 yearsĀ depending on service type.

8. Your Rights

Under UK GDPR, you have the right to:

  • Access your data

  • Correct inaccurate data

  • Request deletion

  • Restrict processing

  • Withdraw consent

  • Object to processing

  • Data portability

To exercise your rights, contact:Ā [email protected]

9. Data Security

We use secure systems and processes to protect your data from loss, misuse, or unauthorised access.

10. Links to Other Websites

Our website may contain links to third-party websites. We are not responsible for their content or privacy practices.

11. Changes to This Policy

We may update this Privacy Policy occasionally. The updated version will always appear on this page.

If you have questions about this Privacy Policy, please contact:

Email:Ā [email protected]
Website:Ā https://www.dyslexiasparks.org.uk/